Hi, I’m Bert.

I've spent my career convincing people to visit places, move to places, invest in places, and occasionally fall in love with places they didn't know existed.

I'm a Creative Director/Art Director/Designer with experience spanning real estate marketing, destination travel, city branding, hospitality, economic development, and just about anything else that involves turning a good story into a compelling one.

Over the years, I've helped launch communities, reposition destinations, build brands from scratch, and create campaigns that have attracted visitors, residents, investors, and customers. Sometimes that means developing a brand strategy. Sometimes it's designing a sales centre experience. Sometimes it's creating a campaign, a website, a brochure, or something that doesn't fit neatly into a category.

That's what I enjoy most: solving different kinds of problems.

I'm as comfortable thinking about the big picture as I am sweating the details that bring it to life. I believe the best creative work is strategic, memorable, and a little unexpected. It should work hard, but it should also make people feel something.

I've been fortunate to collaborate with talented people, ambitious clients, and a wide variety of brands and places along the way. Every project is different, which is exactly how I like it.

If you're building something interesting and need a creative partner who can jump between strategy, storytelling, design, and execution, let's talk.