Wasaga Beach, Ontario
A master-planned community of Towns and Detached Homes.

Marketing Objective
To revitalize River's Edge as Wasaga Beach's next major family-oriented destination - reflecting the area's natural beauty while supporting its transformation into a vibrant, four-season community. By leaning into nearby schools, trails, beaches, and big-city convenience, our launch strategy successfully captured buyers across life stages and helped sell out the first release in record time.

Marketing Plan
Brand & Strategy | Website | Digital | Social Media | Print Collateral | Signage | Sales Centre

My Role
Designed from initial concept through final execution.